Your vision. Your voice.
Made clear, powerful, and ready to launch.From books and lead magnets to courses and websites, I offer brand strategy, content development, and creative services to move you from stuck and scattered to confident and ready to share your brilliance with ease and style.
Ready to talk?
Book your live, online session now
Curious about working together? Let’s connect for 20 minutes to explore your goals and see if we’re a good fit.
Collaborative power hour to edit, design, or refresh your website, marketing, or content with 1‑on‑1 professional support.
90-minute session to clarify your ideas, strengthen your strategy, and map clear next steps with a practical plan tailored to your goals.
Professional Content Tailored for You
Let’s showcase your expertise, explore your next chapter, or create your new offer—with services designed to help you shape, refine, and express your ideas creatively and effectively.
After our initial session, most clients work with me on an ongoing basis—whether weekly, bi-weekly, or monthly—as we move through clarifying your message, developing your content, and bringing it to life with professional polish. You get a strategic partner who understands your vision and helps you make steady progress without the overwhelm.
What you’ll get:
- Clarify your idea. Explore new directions, refine your vision, and identify the audience and concepts that matter most.
- Shape your message. Develop aligned offerings, courses, or publications that reflect your voice and vision and meet your audience’s needs.
- Polish and refine. Editing strengthens clarity, consistency, and tone. Design brings structure, visual appeal, and brand alignment to your final product.
Final Review & Publishing Guidance
- Finalize and Share. Creative wrap, recommendations for sharing, and a plan to move forward with your new or next product.
I’m Sherry Loveless
I’m Sherry. For over 20 years, I’ve helped thought leaders, public figures, coaches, and business owners shape and share their ideas with purpose, clarity, and style. I specialize in transforming rough ideas into polished, professional print and digital products ready for readers, clients, or launch day.
Concept Discovery
Bold ideas. Clarity. Strategy.
Feeling stuck or starting something new? I help you clarify your direction, strengthen your ideas, and map a practical path forward through focused, flexible sessions with no long-term time commitment required (unless you want one!).
We’ll explore creative, out-of-the-box approaches tailored to your strengths, goals, audience, and ideal work-life structure. You’ll get support to spark fresh ideas, find clarity, and stay accountable to the goals you set, so you can reimagine what’s possible and move forward with confidence.
Whether you’re writing a book, developing a lead magnet, building a course, launching an offer, or repositioning your skills for a new audience, I offer steady, creative support to help you share your expertise and make real progress with purpose and direction.
Examples of what I offer:
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Idea Exploration and Refinement
Clarify and strengthen your book, report, course, or business concept with collaborative brainstorming and grounded feedback -
Audience and Market Clarity
Identify your ideal audience and shape your content, offer, or product to meet their needs -
Offer Structuring and Concept Mapping
Design services, programs, publications, or product lines with purpose and alignment -
Project Planning
Build timelines, set milestones, and break goals into clear, actionable steps - Creative Development Support
Navigate choices around format, tools, or delivery - Brand/Identity Audit
Review your visuals and messaging to ensure your brand reflects you and attracts the right clients
We all benefit from Sherry’s expertise. Sherry is, as General Gray often says, a ‘superb professional,’ and no author has more needed her very able assistance.
Content Development
Aligned. Supported. Accountability.
Developing content can be overwhelming—especially when you’re close to the material. I help you plan, organize, and develop your offering so it aligns with your vision and voice, supports your goals, and resonates with your audience.
Whether you’re working on a book, course, website, or lead magnet, you’ll get flexible, one-on-one support to plan and develop your project in a way that feels manageable and aligned—not overwhelming or formulaic.
Examples of what I offer:
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Content Planning
Organize your ideas into a clear structure before you write - Content Mapping for Offers or Programs
Outline course modules, lead magnets, or service-based content -
Message Development
Clarify key points and align your content to your goals and audience -
Collaborative Content Reviews
Enhance flow, tone, and clarity with thoughtful, guided feedback sessions -
Content Development Coaching
Shape your content with real-time guidance and support as you write -
Accountability and Progress
Stay focused and motivated with regular check-ins and structured momentum
Everyone wants to be seen and heard. I cannot tell you how much I appreciate the time, talent, intuitiveness, and generosity Sherry provided by bringing my words and sentiment to LIFE through her video! She GOT it! I am so grateful.
Editing & Design Services
Clarity. Confidence. Professional polish.
Strong writing builds trust and communicates value. I help you refine your content so it reads clearly, sounds like you, and connects with your audience. You’ll get flexible, collaborative support to help you elevate your content and ensure your work is ready for publication.
What’s included:
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Mechanical editing: grammar, spelling, punctuation, capitalization, acronyms, numerals, and lists
- Revisions to improve clarity, consistency, tone, and flow
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Basic reference, citation, and permissions review (with permissions or cleanup as add-ons)
Two levels of editing:
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Basic Editing – fine-tuning well-developed drafts
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Heavy Editing – deeper revision, restructuring, or clarification for complex materials
What else is available:
- Live editing (done-with-you) sessions via Zoom
- Website editing
- Course audits
- Proofreading after layout
- Research, fact-checking, and permissions guidance
- Reference formatting and cleanup
Sherry Loveless, my editor, took on the challenge and turned it all into readable prose.
Structure. Style. Distinction.
Your visuals matter. Clean, well-designed layouts help your audience understand, engage with, and trust your content.
With extensive publishing and production experience, I deliver print-ready and interactive digital designs that are beautiful and functional—tailored to your brand, audience, and goals.
Whether you need a simple refresh or a fully custom layout, I’ll help you present your work with polish and professionalism.
What’s available:
- Word document styling and formatting
- Design, layout, and typesetting for print and digital PDF files
- Graphic cleanup, photo editing, and color correction
- Photo permissions research
- Custom charts, tables, figures, illustrations, and diagrams
- Educational materials: flowcharts, workbooks, and presentations
- Marketing materials: brochures, business cards, posters
- Alignment with industry standards, branding guidelines, and printer specifications
Sherry’s unflaggingly cheerful patience turned what might have easily been a stressful process into a joy each time we spoke. She’s indefatigable! Nothing brings her down. Her sensitivity to the nuanced design the subject matter required in nearly every detail, and her creative solutions to tricky issues left me in awe of my good fortune.
Final Review and Publishing GUIDANCE
Reflective. Empowering. Satisfying.
Before you rush to launch, take a moment to reflect. In this final phase, we’ll celebrate your finished project, clarify how it fits into your business, and create a simple, sustainable plan for what comes next.
You’ll leave with renewed confidence, alignment, and guidance on how to use, promote, or adapt your offering in ways that work for you.
Examples of what I offer:
- Final Review Session
A detailed walkthrough to proof and finalize your finished project - Reflective Celebration
A practical, intentional pause to acknowledge your progress and mark the milestone - Publishing Guidance
Simple, clear recommendations for sharing, publishing, or adapting your materials - Next-step Planning
Personalized reflection on how this project supports your goals with a roadmap of potential next steps to keep your momentum going
Sherry is the real deal. I was grateful for her guidance and expertise throughout the editing, pre-production, and publishing process. Sherry knows your readership better than you do and she polishes your manuscript accordingly. She takes the uncertainty out of the publishing process with a plan for action. All the while, she makes you feel as if your writing project is her sole concern.
Let’s bring your next idea to life.
“Sherry is an amazing wizard with words and visuals. ”
Martina H. Meyer
Speaker | Teacher | Coach | Tanguera
“Professionalism and attention to detail.”
“You have made the difference! Many thanks for your usual superb efforts. We are all indebted to you for your professionalism and attention to detail.”
General Al Gray, 29th Commandant, USMC
“Turned a very normal study report into an important book.”
“I appreciate the massive amount of design and production work done by Sherry Loveless, who turned a very normal study report into an important book.”
Robert Hummel, PhD
President, US Technology Leadership Council
Alternative Futures for Corrosion and Degradation Research
“Depth of creativity, skill, imagination, and ability.”
“I have seen and personally engaged many graphic artists in my published works in music, medicine, psychology, and theology and have found none with the ability to create a design better able to prove that a picture is worth a thousand words!”
Richard H. Cox, MD, PhD
Performing to the Max!
“Wow! It’s a handsome book. It’s really well done.”
“Wow! It’s a handsome book. Congratulations to the publisher for a fine job of layout, type font selection and all the rest. It’s really well done.”
Professor John F. “Joe” Guilmartin Jr.
Lieutenant Colonel, United States Air Force (Ret.)
Referring to Al Gray, Marine: Volume 1, The Early Years, 1950–1967
(Potomac Institute Press)
